Photo by Wally Krantz



Paper Plane Studio is a graphic design firm in New York City specializing in corporate identity, packaging, print communications, exhibit and event design, and the overall visual expression of a brand. Paper Plane was founded by Jennifer Bostic in San Francisco in 2000.

Jennifer has been a Creative Director in San Francisco and New York for over 20 years. Project highlights include the Creative Direction of the TED Conference, working for Oprah, and creating the HP Global Event and Tradeshow Guidelines. In addition to creating the HP Guidelines, she has also traveled the world training local design teams on the HP brand. Other clients include Burford Finance, the XQ School Project, La Colombe, Apple Computer, and Chronicle Books. She also finds joy in working with several nonprofits including Global Giving and the Future Project. Jennifer’s work was featured at the San Francisco Museum of Design as part of an exhibition of the best designers in the Bay Area. Her work has been showcased in Communication Arts Magazine, Graphis, AIGA exhibitions, Print Magazine, and the Art Director’s Club Annual. She is also featured in the books ‘Women in Graphic Design’ and ‘Graphic Design America’. She was named by HOW Magazine as one of the ‘5 Hot Designers to Watch’.

Prior to Paper Plane, Jennifer worked as an Art Director at Stone Yamashita Partners in San Francisco. There, she completed projects for IBM and HP. She also has worked with Pentagram Design in New York and San Francisco, Landor Associates, and Cahan Associates. At Landor, she worked on the FedEx Identity System, the Atlanta and Nagano Olympic Games, and Lucent Technologies. Jennifer studied at Arizona State University and graduated Summa Cum Laude with a BFA in Graphic Design and a BA in Art History.

In her spare time, Jennifer enjoys cooking, traveling the world, and spending time in upstate New York in her kayak. / 415 350 9990